Gainers & Waners: Up-and-Coming Markets and Messages
Wednesday, March 24 , 2010
8:20 a.m.
- A. Elizabeth Sloan, Ph.D., President, Sloan Trends, Inc., and Contributing Editor, Food Technology Magazine
This presentation will identify up-andcoming functional food and beverage opportunities based on market voids; competitive activity voids; changing consumers, media health professionals, and regulatory behaviors/attitudes; and international influences.
Sloan Trends, Inc.’s proprietary trendtracking system has been successfully separating sustainable trends from fads, predicting their timing to the mass and specialty markets, identifying emerging ingredients and markets, and determining new health linkages for familiar ingredients for 15 years. A contributing editor to Food Technology magazine and author of the “Top 10
Functional Food Trends” bi-annual article, Dr. Sloan will identify and discuss the most significant new functional food opportunities and suggest positioning and concepts to consider.
About the Speaker:
Dr. A. Elizabeth Sloan is president of Sloan Trends, Inc., and contributing editor, Food Technology magazine. She is the former editor-in-chief of McCall's magazine, director of the Good Housekeeping Institute, and assistant editor-in-chief of Good Housekeeping magazine. She served as senior vice president and international director of Food and Nutrition for Hill and Knowlton, Inc. Public Relations. She has received two John W. Hill Awards for the Kraft General Foods Fat-Free Communications program and the Wendy’s International Inc. R.D. Thomas platform. She also served as editor-in-chief of Cereal Foods World and Cereal Chemistry, and was the first scientific director of the American Association of Cereal Chemists. Dr. Sloan has appeared on numerous radio and television program.