New Dietary Guidelines: New Opportunities for Industry
Session Track: Closing Session
Date: Thursday, March 24, 2011, 10:45 a.m. - 12:15 a.m.
What direction do the 2010 Dietary Guidelines for Americans offer to the food industry to spark innovation and promote health? What are the health, wellness, and communications opportunities, associated with new dietary guidance, waiting to be harnessed by food companies? Federal communications initiatives and a robust consumer campaign will be presented, both of which include ways for all segments of the food industry to help answer the call-to-action of helping Americans eat more healthfully and maintain a healthy weight. Consumer research and insights on food guidance symbols, compelling consumer messaging, and breakthroughs for communicating about caloric and energy balance will also be discussed. You will better understand the recommendations of the 2010 Dietary Guidelines for Americans, as they influence consumer behavior change. Be sure to stay until the end of the session for the 30-minute question and answer period.
Jackie Haven, M.S., R.D., Director, Nutrition Marketing and Communications Division, USDA Center for Nutrition Policy and Promotion
Jackie Haven is the director of the Nutrition Marketing and Communication Division at USDA's Center for Nutrition Policy and Promotion (CNPP). In that capacity, she is responsible for the development, management, and promotion of nutrition programs and information to help Americans make healthier food choices. She currently directs the Apps for Healthy Kids Competition, a part of First Lady Michelle Obama's "Let's Move!" campaign to end childhood obesity within a generation. She is responsible for the communication program for the 2010 Dietary Guidelines for Americans, and the revamping of the MyPyramid Food Guidance System. She is also responsible for the Partnering with MyPyramid Alliance, a public/private partnership with more than 200 members from many fields, including the packaged food industry, supermarkets, healthcare, educators, media, and others. Ms. Haven, a registered dietitian, holds a master's degree in clinical nutrition from New York University.
Robert Post, Ph.D., Med., M.Sc., Deputy Director, USDA Center for Nutrition Policy and Promotion
Dr. Robert C. Post is the Deputy Director of USDA's Center for Nutrition Policy and Promotion (CNPP). As the senior administrative official in the Agency, he is an advisor to the Under Secretary for Food, Nutrition, and Consumer Services, representing the Department in all matters related to nutrition policy and guidance. The two primary objectives of CNPP are to advance and promote dietary guidance for all Americans, and to conduct applied research and analysis in nutrition and consumer economics. In this position, Dr. Post is responsible for overseeing the planning, development, review, and promotion of the 2010 Dietary Guidelines for Americans, the MyPyramid food guidance system, and programs including the Healthy Eating Index, the USDA Food Plans, and the cost of raising a child. He joined CNPP with more than 25 years of dedicated experience in creating innovative promotional and outreach programs that help Americans make small steps toward improved dietary behaviors where they shop, work, play, and prepare foods. Dr. Post holds a doctorate degree in Public Health.
Marianne Smith-Edge, M.S., R.D., L.D., F.A.D.A., Senior Vice President, Nutrition and Food Safety, International Food Information Council
Marianne Smith Edge is a registered dietitian, communicator, strategic planner, and facilitator with more than 25 years of experience. In her current position as senior vice president of Nutrition and Food Safety for the International Food Information Council (IFIC), she is responsible for directing the nutrition and food safety initiatives of the organization. Prior to joining IFIC, she was the owner of MSE and Associates, LLC, providing strategic nutrition consulting services for the food and healthcare industry, as well as commodity groups. Her expertise includes strategic positioning of nutritional products/services and nutrition communications. She is a past president of the American Dietetic Association, and she served on the Sustainability Subpanel for the 2010 IFT Annual Meeting Scientific Program. Ms. Smith-Edge holds a master's degree in public health nutrition from Western Kentucky University.