Processed Food Through the Eyes of Shoppers

Session Track: General Session

Date: Wednesday, March 23, 2011, 10:05 a.m. - 11:30 a.m.

Session Description:

How do consumers define processed food? Which brands, according to consumers, do the best job of being considered "unprocessed?" HealthFocus International has researched the factors that shoppers consider when determining whether a food or beverage is processed or unprocessed. You'll benefit from a first-hand view of the highlights from this study, in addition to a live moderated panel of primary household shoppers in the Chicago area. You'll also gain perspective from Innova Market Insights on the identification of those products that meet shoppers' criteria for unprocessed foods.

Speaker Information:

Barbara Katz, President, HealthFocus International
Barbara KatzBarbara Katz is a seasoned marketing and consumer research professional with more than 25 years of experience in the health and wellness, food, pharma, and biotechnology industries. Having worked with brands in many countries, she provides a global perspective on consumer insights and branding. She spent the first 10 years of her career in food ingredient sales and marketing at Sensient Technology before founding a company that focused on developing brands for moms and kids using a unique, in-depth ethnographic methodology for obtaining insights into the needs of young people. She is the president of Health Focus International, a market research and strategic consulting firm that focuses on consumer health and nutrition needs. Ms. Katz applies HealthFocus data to support strategic decision making for industry, academia, and government institutions.

Lu Ann Williams, Head of Research, Innova Market Insights
Lu Ann WilliamsLu Ann Williams is head of Research at Innova Market Insights, provider of market research services, including The Innova Database. She started her career in The Netherlands twenty years ago with Wolters Kluwer before moving to leading science publisher Elsevier. For the past fifteen years, she has been involved in the international food industry, where she partners with the world's largest food and beverage companies on product development and marketing strategies, trends analysis, open innovation projects, and technology scouting. Ms. Williams also oversees the content for the "Taste the Trend" Pavilion at the IFT Food Expo.