What Consumers Around the World Will Want from Food Companies in 2020

Session Track: Closing General Session
Date: Thursday, March 29, 2012; 10:45 a.m. – 12:30 p.m.

Session Description:

Consumers want more control over their health, and the health of the world. A survey of consumers in the U.S., UK, Germany, Argentina, and China finds that consumers will expect more from their food in 2020—food will have to satisfy taste, quality, price, and nutritional value expectations, plus provide health benefits and source. This session will explore these findings in detail, define the relationships between policy and values-based pressures on multinational food companies, and offer potential next steps for food companies.

Speaker Information:

Linda Eatherton, Partner and Director, Global Food & Nutrition Practice, KetchumLinda Eatherton
Linda Eatherton joined Ketchum in 2001 to lead the firm’s worldwide Food & Nutrition Practice. Prior to joining Ketchum, Eatherton served as the Vice President of Public and Industry Communications for Dairy Management Inc. (DMI), which manages $18 million in marketing, research, technology and education programs for the American Dairy Association and the National Dairy Council. Responsible for product, industry, crisis and shareholder/member communications, Ms. Eatherton acted as spokesperson and strategist, developing positions on critical issues and managing crisis situations related to food safety, animal health and production quality.

Christopher Wyse, M.S., Vice President of Communications, PepsiCo Americas FoodsChristopher Wyse
Christopher Wyse is responsible for internal and external communications across customers, employees, the media, and other key stakeholders for PepsiCo Americas Foods, including Frito-Lay North America, PepsiCo Mexico Foods, and PepsiCo South America Foods. He joined PepsiCo in June 2010, after serving for nearly 14 years at Whirlpool Corp. Mr. Wyse holds a master of business administration degree from Loyola University in Chicago and a bachelor’s of science degree in Political Science from Indiana University.

William H. Dietz, M.D., Ph.D., Director of the Division of Nutrition, Physical Activity, and Obesity, Center for Chronic Disease Prevention and Health Promotion, CDCWilliam H. Dietz
Prior to his appointment to the CDC, Dietz was a Professor of Pediatrics at the Tuft's University School of Medicine, and Director of Clinical Nutrition at the Floating Hospital of New England Medical Center Hospitals.  He received his BA from Wesleyan University in 1966 and his MD from the University of Pennsylvania in 1970.  After the completion of his residency at Upstate Medical Center, he received a Ph.D. in Nutritional Biochemistry from Massachusetts Institute of Technology.  He has been a councilor and past president of the American Society for Clinical Nutrition, and past president of the North American Association for the Study of Obesity.