I HEART Food Science

For the past 75 years, the way we live and eat has changed dramatically. Food scientists were at the forefront of this revolution. As part of IFT’s 75th Anniversary Celebration, Feeding Tomorrow, the Foundation of the Institute of Food Technologists, is collecting the stories behind the science.

Chromeless Video Player branded for IFT

That’s right, on March 21st , we want to celebrate your stories and accomplishments.  We want to show the world what inspired you to be a food scientist, why you love your work and how you’re making a difference.  This is your chance to tell your story by creating a short, 2 minutes or less video showing us your research, your lab, and what your daily life as a food scientist is like, and we will show the world why we love food science…and why it matters.

This will become a virtual video scrapbook through which IFT members, the media, and consumers can catch a glimpse of the passion and excitement you hold for your work. We’ll also be creating a compilation video composed of excerpts from your stories to show at the IFT Annual Meeting & Food Expo® this summer during the IFT 75th Anniversary Celebrations.  We need your participation to show the world why we love food science, and why they should too! We also have sponsorship opportunities. Click here to learn more.

Create Your Video and Help Capture Stories, Too!

We know that not everyone is tech savvy….and that’s where we need your help!  Do you know a food scientist with a great story that needs to be shared?  Help them create their video so that it can be included in this video scrapbook. 

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Submit Your Video

We can’t wait to see why you heart food science! Trouble uploading your video? Check out our submission guidelines and tips for creating a video below (click here to view sample videos). If you need additional assistance, contact Angie Myers at amyers@ift.org.

Upload my Video




Tips for Creating Your Video

Following the tips below, create your own ‘I Heart Food Science’ video using any video camera, webcam, smartphone, or tablet. Then upload your video to the IFT Hightail account by April 1, 2014.

Shooting a great video is easy.  Use these tips to produce a video like a pro.

    1. Plan ahead: Take time to think about what you are going to say, write out the script or bullet points, and consider the “visual” story you are trying to tell.
    2. Get to know your camera: It pays to shoot a few practice videos to understand how your camera works. Check out the zoom, the audio and practice framing out your shots. It pays to clean the lens of the camera too. Upload a practice segment to your computer to see how it looks and sounds.
    3. Avoid the jitters: Try to shoot as steady as possible when you’re capturing your subject matter on video. A tripod will help you pan left to right, and tilt up and down.
    4. Light it up: Even though today’s video cameras have improved dramatically, they still require ample bright lighting.  For quality results, shooting outdoors brings natural light to your video subject and creates crisp, clear images. Avoid shooting in mid-day to avoid shadows. Morning and late afternoon are best.  When indoors, you can still bring in natural light by opening the blinds and turning up office lighting. As a rule of thumb, never shoot directly into bright lights, and try to keep bright lights focused on the faces of people you are shooting. 
    5. Listen in:  Without great audio, you can’t tell a great story.  Make sure that people in the video are close to the camera so your audience can hear what is being said. Avoid ambient noises that may drown out dialogue, including locations that may increase noise from traffic, copy machines, crowds, sirens or doors. If you have access to an external microphone, it will increase the clarity of the audio.
    6. If you need help with your video or uploading, contact Angie Myers atamyers@ift.org.

    Submission Guidelines

    Create your own ‘I Heart Food Science’ video using any video camera, webcam, smartphone, or tablet. Then upload your video to the IFT Hightail account by April 1, 2014:

    • All Institute of Food Technologists (IFT) members are invited to submit a video.
    • Videos should reflect how you ‘heart food science’ in a creative, fun, and entertaining way.
    • Videos should be no more than 2 minutes in length.
    • Videos must be 2GB or less in order to upload to Hightail.
    • Use a high-speed Internet connection to upload your video easily.
    • Best video file formats are:.mpeg4, .mov, .wmv, .3gp  These formats are QuickTime, Windows Media, or mobile video file types.
    • If you need help with your video or uploading, contact Angie Myers at amyers@ift.org .
    • Videos may not include unsuitable content; obscenity; disparagement; defamation; pornography; harassment; racial, ethnic, or sexual slurs; other offensive conduct or material, or otherwise include inappropriate or unlawful content, as determined by IFT.
    • By participating, you fully and unconditionally agree to and accept these rules and the decisions of IFT, which are final and binding in all matters related to the program.

    Disclaimer

    You agree to indemnify, defend, and hold harmless IFT and its employees, directors, and agents as to any claims relating to the submission or use of the submission of the videos submitted.

    IFT and its employees, officers, directors, agents, contractors, representatives, affiliates, divisions, sections, and/or advertising/promotion agencies (the “Released Parties”) shall not assume any responsibility whatsoever for any of the following: delayed, failed, partial or garbled computer transmissions; technical failures of any kind, including, but not limited to, lost, interrupted or unavailable network, server, internet, or other connections; the availability, accessibility, technical failure or miscommunications of computer, satellite, telephone or cable transmissions; the incorrect or inaccurate capture or failure to capture information whether caused by YouTube or YouTube users, tampering, hacking, or by any equipment or programming associated with or utilized in the competition; errors of any kind whether human, mechanical, electronic, network or otherwise arising out of or relating to the competition; theft, loss, destruction or damage to an Entry in whole or in part; and other factors beyond their reasonable control. The Released Parties are not responsible for injury or damage to your or to any other person’s computer related to or resulting from participating in the competition.

    Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these rules, or the rights and obligations of the participant and IFT in connection with the competition, shall be governed by, and construed in accordance with, the laws of the State of Illinois, without giving effect to any choice of law or conflict of law rules (whether of the State of Illinois, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Illinois.  The venue for any dispute arising under these Rules shall be the state or federal courts located in Chicago, Illinois.

    All videos submitted become the property of IFT and may be used for promotional purposes. By submitting a video, you and any other people featured in the video agree to all terms listed above and that your video may be used at the discretion of IFT.

    I Heart Food Science Merchandise

    Show off your love of food science by sporting some official “I heart food science” gear. Visit our store at: zazzle.com/feedingtomorrowift.

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