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What is Natural?
 Originally aired in September 25
In the past year or two, there has been a marketing push in different segments of the food industry to label products as “natural.” This push stems from the premium that “natural” products command in the marketplace. Since there are no specific regulations standardizing this term, each individual company’s regulatory group has had to come up with its own definition, which has caused confusion in the food industry.
Register now and submit questions in advance to the presenters to be answered during the live webcast! Please submit your questions to knowledge@ift.org.
You will better understand:
- What are natural ingredients?
- How policy development is necessary to define natural.
- How to standardize the use of the term "natural" throughout the food industry.
Intended Audience:
- Product Developers
- Management
- Sales & Marketing
- Research Staff
- Regulators
- Academics
- Students
Learning Level: Beginner, Intermediate, and Advanced
Registration: Special End-of-Summer Rates: $95 per member site
Please note that course topics, presenters and times are subject to change without notice. International toll rates will apply to international calls.
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