The Organics Debate: Is the Premium Worth It?

  November 29, 2007  
12:00 - 1:30 p.m. CT 

According to the Food Marketing Institute, more than half of Americans now buy organic food at least once a month at premium prices because they believe that these foods are pesticide free, and therefore healthier than conventionally grown foods. Baby boomers are fueling the organic trend, with produce grabbing the biggest market share (41 percent). But are organic products really more healthful? EPA monitoring of the use of pesticides has found no evidence to suggest that they cause any health related problems. At the same time, others believe that organic products are superior to non-organic foods. Join us as we bring both sides together to discuss the issues at the center of this lively debate.

Product developers, regulators, researchers, sales and marketing professionals, and anyone that has a stake in this growing trend will want to learn from our expert panel, and benefit from the sound science and balanced perspectives on this controversial topic.

Learning Objectives:

• Review whether organics can meet consumer demand without compromising standards
• Understand the science behind whether conventionally-produced products are harmful to the body when compared with organically-produced products
• Learn how consumers’ perception of organics will drive product development

Learning Level: Beginner / Intermediate

Registration: $195 Member / $295 Non-members

Remember, you and your colleagues can dial in* from a conference room and participate collaboratively at no additional cost!
*International toll rates will apply to international calls. Note that course topics, presenters and times are subject to change without notice.  

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