David Michael to hold flavor seminar

January 11, 2008

David Michael de Mexico, SA de CV announces its 12th Annual International Flavor Seminar on Thursday February 28, 2008 at Hotel Camino Real in Mexico City, Mexico.

This year's theme is, "Flavor as a Multi-Sensory Experience." Attendees will experience how each sense -- scent, memory, sight, sound, and emotion, contribute to a product. Sessions will cover technical, commercial, and marketing topics, while focusing on future product development.

Flavor Chemist, Jorge Piedad, will discuss how two flavors can look identical, but taste very different.

Applications Manager, Paulina Martinez will explore color and texture.

Account Manager, Eduardo Villagomez, will discuss multi-sensory branding and how it helps to establish an emotional connection between a brand and the consumer.

Visit http://www.dmflavors.com for a schedule and more information.

Attendance is free, but space is limited. Please contact Denise Fabre in David Michael de Mexico's marketing department for more information or to make reservations.