The survey, the Internet Survey on Barriers to Food Label Use, will explore possible explanations for food label use and non-use. The study goals are to: (1) identify attitudes and beliefs among consumers toward health, diet, and label use; (2) determine relationships between those attitudes and beliefs (as well as demographics) and food label use and non-use; and (3) evaluate the relative importance of these attitudes between consumers of various age groups to determine whether barriers to label use differ between younger consumers (i.e., those under 35) and older consumers.
Comments on the proposed information collection must be submitted no later than Oct. 23, 2009.
Federal Register notice (pdf)
The U.S. Food and Drug Administration (FDA) has issued a notice of information collection regarding a survey of barriers to food label use. The FDA plans to conduct a voluntary Internet panel survey to assess barriers to food label use by consumers. Analyses have shown a sharp decline in food label use between 1994 and 2002, especially among consumers under 35 years old. The purpose of this survey is to learn the reasons for this decline in label usage.