Other countries have also seen chocolate bars, bags, and boxes flying off the shelves, albeit at lower rates. Brits drove their chocolate market up 5.9% this year, while Americans purchased 2.6% more chocolate than in 2008. Argentinean sales rose 1.8% from 2008, while in Belgium, a country that claims to produce some of the world’s best chocolate, sales increased by 3.2%.
“It’s clear that despite economic trouble this year, the world’s chocolate lovers didn’t deviate from their favorite treat. Chocolate is a small, affordable indulgence for shoppers who are cutting back on spending elsewhere. Even in countries not known for chocolate consumption, sales are on the rise,” comments Marcia Mogelonsky, global food and drink analyst at Mintel.
According to market researcher Mintel, chocolate sales around the world have busted through the recession. In China and the Ukraine—two countries not necessarily recognized for their rampant chocoholic populations—chocolate confectionery sales rose 18% and 12%, respectively, this year. Each country has seen steady sales increases since 2005 and Mintel predicts continued growth through 2013.