Kellogg, Katalyst Media join forces to confront U.S. hunger

June 26, 2009

Kellogg Co. has announced a partnership with Katalyst Films, a studio for social media, to raise awareness of the growing hunger epidemic in the U.S. and encourage consumers to donate to Feeding America. Recent reports show that one in eight Americans is struggling with hunger, and food banks across the country are challenged to keep up with rising demand. As part of its ongoing commitment to fight hunger, Kellogg has teamed up with Katalyst to spotlight the issue through a new online video, directed by Demi Moore. The video can be found on the KelloggCares Facebook. The goal of the video is to reach Americans through social media channels and encourage them to work together to help replenish food banks and feed the hungry by making donations to Feeding America. On the KelloggCares Facebook Page, consumers can become a fan, make a monetary donation to Feeding America, and find out about other ways they can help fight hunger in their local communities.


KelloggCares Facebook