DSM’s tensVida wins award

March 11, 2009

DSM has announced that its blood pressure management ingredient, tensVida (formerly known as TensGuard) has won the NutrAward for the most innovative, evidence-based health and nutrition ingredient at Nutracon. Entries were judged against key criteria for scientific merit, efficacy, and market potential. The name change is a part of DSM’s strategy to align its portfolio of functional ingredients under the new umbrella brand Vida.

“TensVida represents a major breakthrough to help maintain normal blood pressure,” said Pete Willis, Senior Marketing Manager, DSM Functional Foods. “Opening up a new sector in the functional foods market, tensVida enables manufacturers to develop a wide range of food, beverage, and dietary supplement products, which can offer specific heart health benefits.”