PureCircle partners with Cerilliant

March 12, 2009

PureCircle, Florham Park, N.J., has entered into an agreement with Cerilliant Corp, Round Rock, Texas, for the global supply of certified reference materials and validated analytical methods for stevia-based sweeteners. The introduction of PureVia reb A means there is a requirement to ensure the quality of products containing reb A. The partnership will create the high-quality reference materials necessary for testing stevia-based products, from raw material to the finished sweetener. Certified reference materials from Cerilliant will provide food and beverage manufacturers’ assurance that their products meet the highest standards for safety, quality, and consistency and are not adulterated.

“We are the world’s largest producer of reb A, and it is important to us that companies using our ingredients use validated analytical methods and high-quality reference materials to determine that reb A-containing products meet requirements for food use,” said Jordi Ferre, General Manager of PureCircle USA. “Cerilliant, a well-known provider of high-quality reference materials, can provide this independent expertise, as well as, an extensive range of certified stevia reference.”