Through this alliance, Farbest and ZMC are responding to increasing consumer demand for beta-carotene and label-friendly colors when making food and beverage choices. Consumer interest in antioxidants such as beta-carotene continues to grow as information on their health benefits spreads. ZMC offers a complete portfolio of beta-carotene products specifically formulated for dietary supplements, foods, and beverages. Products are available in oil form and encapsulated powders for a broad range of applications, and they offer formulation flexibility to manufacturers.
ZMC-USA and ZMC China have announced a strategic partnership with Farbest Brands to market ZMC’s line of high-quality beta-carotene products in the U.S. Leveraging its national sales and distribution network, Farbest Brands, Montvale, N.J., will exclusively market these products to the U.S. food and beverage industry. The companies will join forces to market ZMC’s beta-carotene to the dietary supplement industry, maximizing customer service and penetration.