Food companies phase out ‘Smart Choices’ logo

November 4, 2009

According to The Chicago Tribune, Kraft Foods Inc. said Oct. 28 that it plans to phase out use of the “Smart Choices” logo, an industry-led nutrition labeling initiative that federal food regulators implied could mislead consumers. That same week, General Mills, Kellogg, and Unilever also said that they plan to phase out the Smart Choices label, which was unveiled a year ago and formally launched in grocery stores in August.

In mid-October, the Smart Choices program said it would “postpone” operations, after the U.S. Food and Drug Administration (FDA) unveiled plans to crack down on misleading food labels. Smart Choices wasn’t singled out, but FDA Commissioner Margaret Hamburg noted in a call with journalists that some products bearing the Smart Choices logo “are almost 50% sugar.” The FDA said it would review the front labels of food packages bearing symbols or language that suggest the product is healthier than actually merited by its ingredients.

The Chicago Tribune article