In May 2009, a class action lawsuit was filed against the Wm. Wrigley Jr. Company, maker of Eclipse chewing gum and mints. The lawsuit alleged misleading advertising about the germ-killing properties of Wrigley’s Eclipse products.
On July 7, the parties announced that they have reached a settlement, subject to approval by the U.S. District Court for the Southern District of Florida, in which Wrigley will create a fund of $6 million (plus up to an additional $1 million if needed to satisfy claims) to reimburse eligible consumers up to $10 for qualified purchases of Eclipse chewing gum and mint products with a “natural germ killing” message, and to cover the other costs associated with the settlement.
Additionally, Wrigley will make certain changes to its marketing and labeling of this product.
“Wrigley has agreed to a settlement of this lawsuit to prevent further distraction to its business and denies any wrongdoing,” said Paul Chibe, Wrigley Vice President and General Manager U.S. Gum and Mints.