The Hershey Co. has entered into an alliance with The Ferrero Group in North America through a joint warehousing, transportation, and distribution initiative. This alliance is consistent with Hershey’s ongoing productivity efforts to improve supply chain efficiency and enhance competitiveness. The two companies will also work together to maximize corporate social responsibility efforts with the expectation of reducing carbon dioxide emissions and energy consumption in warehousing and freight, with fewer vehicle journeys needed to move products to customers.
“Ferrero is a respected international company with a portfolio of successful brands including Tic Tac mints, Ferrero Rocher chocolates, and Nutella hazelnut spread. Collaborative supply chain operations are a growing trend across industries as companies seek to fully leverage their logistics infrastructure. Although we are initially focusing on one region of our business, we are excited about the full potential of this project, said John P. Bilbrey, President and CEO, The Hershey Co.
Productivity improvements from this initiative will begin to be realized in 2012. This alliance does not encompass manufacturing, selling, or marketing activities.