NutraCea, producer and marketer of value added products derived from rice bran, and BENEO-Remy, producer of functional food ingredients derived from rice, have announced an exclusive, co-branded sales and marketing agreement.
Under the terms of the exclusive co-branded distribution agreement entered into on Sept. 29, 2011, NutraCea will produce stabilized rice bran (SRB) for exclusive distribution by BENEO-Remy under their RemyLiVe brand in over 40 countries in Europe, the Middle East, and Africa, as well as Russia, India, Australia, and New Zealand. All exclusive products distributed under the arrangement will be co-branded and will carry NutraCea logos and trademarks in addition to BENEO’s RemyLiVe branding.
In addition to the exclusive distribution of SRB products, NutraCea will also be working with BENEO-Remy on a non-exclusive basis to develop applications and sales for its RiSolubles, RiFiber, RiBalance, and Defatted Rice Bran (DRB) products.
“We are very pleased to announce our alliance with BENEO-Remy to expand the sales of our stabilized rice bran products. BENEO-Remy has 150 years of experience in rice derivatives from white rice and currently distributes to over 70 countries around the globe. By combining our technology with BENEO-Remy’s global distribution capabilities, we expect to achieve a significant increase in sales and profitability for both companies,” said W. John Short, CEO of NutraCea.