Bimbo Bakeries USA has introduced Sara Lee sliced bread products to the Northeast market, including Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, and Vermont. Bimbo will also expand its existing distribution network of Sara Lee breads in the Mid-Atlantic region, including Delaware, Maryland, New Jersey, Pennsylvania, and Washington, D.C.
Following Bimbo’s parent company Grupo Bimbo, S.A.B. de C.V.’s acquisition of Sara Lee’s Fresh Bakery business in November 2011, Bimbo reformulated the top-selling recipes to improve their healthfulness, removing artificial colors, flavors, and preservatives as well as high-fructose corn syrup. Bimbo is also introducing a new Butter Bread, now available in the Atlantic markets.
“Sara Lee Breads have always had the taste consumers want and the nutrition they need. Our investment in these products will not only yield a more healthful, high-quality product, but will also allow more of our consumers to enjoy them every day,” said Jon Silvon, Category Director, Bimbo Bakeries USA.