Fuchs North America partners with Nielsen to analyze CPG food trends

Fuchs North America, a leading supplier of seasonings, flavor systems, and taste solutions to the food manufacturing and foodservice industries, announced that is has signed a multi-year agreement with The Nielsen Co. that gives the company access to detailed consumer buying market intelligence from all scanned consumer packaged food categories.

April 19, 2012

Fuchs North America, a leading supplier of seasonings, flavor systems, and taste solutions to the food manufacturing and foodservice industries, announced that is has signed a multi-year agreement with The Nielsen Co. that gives the company access to detailed consumer buying market intelligence from all scanned consumer packaged food categories.

The Nielsen data, which are collected via checkout counter UPC product scanning across multiple grocery and combined retail channels, provide highly specific, granular information based on more than 160 product characteristics.

This level of detail—collected in a 24/7/365 environment and with a 5-year trend history—enables Fuchs North America to perform highly valuable segmentation analyses and make recommendations in support of its customers’ product development efforts. Access to the Nielsen information enables Fuchs North America to track new and existing products, study consumer buying trends at the national and regional level, and recommend ways to capitalize on changing consumer tastes in a wide range of food categories across all retail food channels.

Another powerful aspect of the Nielsen resource is that it captures not only consumer purchase activity, it also uses this information to report meaningful statistical data broken down by food category, sub-category, brand, and item. Nielsen can also report on key characteristics across food product categories. This means that important aspects such as ingredients, flavors, fat content, and the use of fat substitutes can be studied for their broader importance and appeal as consumer preferences evolve.

“The Nielsen database provides raw data in tremendous volume and detail—and with infinite ways to study and measure it,” said Patrick Laughlin, Fuchs North America’s Director Marketing. “This makes it possible for us to evaluate and recommend the best new product formulations for our customers. We even provide the information in presentation form so that product developers can easily share it within their own organizations. Increasingly, our customers are borrowing ideas from other food categories, so having access to all of the categories allows for flavor cross-pollination, an interesting new trend in flavor ideation.”

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