Coca-Cola, Select Milk Producers partner to create Fair Oaks Farms Brands

December 5, 2012

The Coca-Cola Co. and Select Milk Producers Inc. announced the acquisition of equity stakes in the newly-created Fair Oaks Farms Brands LLC to drive growth and expansion of Core Power—a high protein milk shake—and to create a portfolio of brands and products that feature the value-added nutrition of dairy.

“Our leadership in technology, innovation, and sustainability within the dairy industry, combined with The Coca-Cola Co.’s brand development and distribution capabilities will enable a new portfolio of nutritional beverages with strong growth potential,” said Mike McCloskey, Co-Founder and CEO of Select Milk Producers, an independent group of 87 American family farmers.

According to Steve Jones, CEO of the new Fair Oaks Farms Brands LLC, “Our initial launch of Core Power is off to a great start and this new partnership agreement will help us realize our vision of becoming a leading health and wellness company and the most trusted brand leader in dairy nutrition.”

Press release