According to Reuters, New York’s ban on large-size sweet drinks will cause headaches for soda makers and restaurants who say they will face logistical hurdles such as needing to retool manufacturing, change distribution systems, and introduce new plastic cups.
The ban, the first of its kind in the United States, is due to take effect in March and would prohibit sugary soft drinks larger than 16 oz from being sold in restaurants, movie theaters, and food carts, while still permitting their sale in stores that do not prepare food, such as convenience stores.
In late November, lawyers for plaintiffs in the beverage and restaurant industries asked the judge overseeing the case, Manhattan Supreme Court Justice Shirley Kornreich, to move up oral arguments from January to an earlier date. Some businesses will need as many as three months to “retool” their operations if forced to comply with the regulation, the lawyers said in a letter to Kornreich, who could rule on whether to move up arguments at any time.
The lawsuit, filed in October, claims the NYC Mayor Michael Bloomberg-appointed health board overstepped its authority in passing the regulation without the city council’s approval. It also argues the ban is arbitrary, since it only affects certain types of drinks and businesses.