Kellogg introduces nearly two dozen products in early 2012

February 28, 2012

Kellogg Co. is continuing to build momentum with new product innovations by introducing nearly two dozen new U.S. products in early 2012.

“Throughout Kellogg history, our commitment to product innovation has built brands that consumers know and love,” said Brad Davidson, President, Kellogg North America. “The introduction of new products in the first half of 2012 continues that legacy and provides delicious options for the whole family.”

In the frozen food aisle, Kellogg is introducing several new products, including Simply Eggo waffles made with no artificial colors, flavors, or preservatives. For families seeking an on-the-go breakfast with no syrup required, Eggo is introducing hand-held Eggo Wafflers. In addition, MorningStar Farms introduces veggie Meal Starters meatballs, a new option for recipes that call for traditional meatballs.

For Kellogg’s cereal lineup, cinnamon is front and center in two new cereals—Frosted Mini-Wheats Little Bites Cinnamon Roll cereal and Kellogg’s Raisin Bran Cinnamon Almond cereal. Other new cereals include Crunchy Nut Caramel Nut and Krave—a multi-grain shell outside with chocolate inside.

Kellogg Co.’s portfolio features new additions to the Special K lineup, including new Cheddar and Southwest Ranch varieties of the Special K Cracker Chips. New Special K granola bars provide consumers with four grams each of fiber and protein. Additionally, there are new cookie options from Keebler, including new Jumbo Fudge Sticks Mint cookies and Fudge Stripe Dark Chocolate cookies.

Press release