General Mills has announced the acquisition of Food Should Taste Good, a rapidly-growing natural snack foods company based in Needham Heights, Mass. Food Should Taste Good will become part of Small Planet Foods, General Mills’ natural and organic products business and will join the division’s category-leading Cascadian Farm, Muir Glen, and LÄRABAR brands.
“This acquisition further positions us for continued growth with a great new brand in an entirely new category in our natural and organic business,” said Michele Meyer, President of Small Planet Foods. “Food Should Taste Good is a strong brand with high-quality products and tremendous potential—and we are fully committed to maintaining the great-tasting, all-natural Food Should Taste Good snacks that consumers love.”
Pete Lescoe founded Food Should Taste Good in 2006 with the goal of making a unique new snack with great taste, healthy ingredients, and sophisticated flavor. Today, Food Should Taste Good has grown to become one of the largest natural snack brands in the United States, and makes natural tortilla chips in a variety of flavors such as Sweet Potato, Lime, Olive, Chocolate, Multigrain, and Jalapeno. Food Should Taste Good’s product portfolio also includes kettle cooked sweet potato chips and other natural snacks.
Lescoe will continue with the business as creative director. Terms of the deal were not disclosed.