Nestlé is strengthening its premium portioned coffee brand Nespresso by investing CHF 300 million to meet growing consumer demand worldwide.
Nestlé is strengthening its premium portioned coffee brand Nespresso by investing CHF 300 million to meet growing consumer demand worldwide. The company will build a new factory in Romont, Switzerland, to increase coffee capsule production. Nespresso’s third production site will boost employment in the region, creating 400 new direct jobs in the long term. Construction of the factory is due to begin before the end of the year. It will be operational by 2015.
“For Nespresso, today marks a strategic investment in its long-term business development,” said Patrice Bula, Executive Vice President for Nestlé, responsible for the Strategic Business Units, Marketing, Sales, and Nespresso. “Some 25 years after creating the portioned coffee segment, the third Nespresso production center will provide the capacity needed to sustain growth in Europe and develop our brand globally.”
As part of Nestlé’s continued effort to construct more environmentally friendly buildings worldwide, the new factory in Romont will use renewable energy produced by its coffee roasting technology to heat the building. This is one example of how the company is using its sustainable platform Nespresso Ecolaboration to reduce its environmental impact. The initiative was launched in 2009 with a commitment to source high-quality sustainable coffee, increase capsule collection recycling capacity, and reduce its carbon footprint.