Survey shows Produce Traceability Initiative progressing

May 4, 2012

A recent survey to gauge produce industry members’ adoption of the seven Produce Traceability Initiative (PTI) milestones indicates companies are making widespread progress. The PTI began in 2008 as a voluntary initiative to achieve supply chain-wide adoption of electronic traceability of every case of produce by the end of 2012.

A group of 228 companies representing all produce industry sectors and an array of sizes responded to invitations to complete the survey, led by four categories: growers, packers/repackers, shippers, and distributors. Demand-side respondents, comprising distributors, retailers, foodservice operators, and wholesalers or terminal markets, constituted 23% of the respondents. The survey was open to all produce companies, regardless of whether they have been active in PTI activities.

About 84% of responding suppliers reported they are communicating GS1 Global Trade Item Numbers (GTINs) to receivers, while 77% of all brand owners said that they have assigned GTINs to some or all of their produce cases. Meanwhile, 88% of receivers report they are receiving cases with incoming GTINs, and 75% of receivers report they are reading or planning on reading data on some or all inbound cases. Receivers lag suppliers on implementations, but are making headway, with 43% of receivers reporting they are totally or partially equipped for reading inbound PTI-recommended data, and 40% of receivers storing all or some data on inbound cases.

“We are very pleased with the results from the survey,” said Cathy Green Burns, Co-chair of the PTI Leadership Council and President of Food Lion. “We’ve made great progress with this initiative, especially among suppliers who are leading the way with traceability implementation. Based on the survey results, we plan to redouble our efforts to engage buyers to complete our vision of whole-chain traceability.”

Press release