America’s beverage companies have announced a new Calories Count Vending Program, which will be launched in municipal buildings in the cities of Chicago, Ill., and San Antonio, Texas, beginning in 2013 and then made available to vending customers nationwide.
“We are proud to launch our Calories Count Vending Program with Mayor Emanuel and Mayor Castro, both of whom are deeply committed to reducing obesity in their communities,” said Susan K. Neely, President and CEO of the American Beverage Association (ABA).
Building upon previous industry initiatives that removed full-calorie beverages from schools and placed new calorie labels on the front of every bottle, can, and pack, the Calories Count Vending Program will provide clear calorie information on vending machines. Under the Calories Count Vending Program, The Coca-Cola Co., Dr Pepper Snapple Group, and PepsiCo will work with government leaders, foodservice operators, vending companies, and other customers to:
- Increase availability of lower-calorie beverages in vending machines;
- Display a Calories Count vending snipe on the front of beverage vending machines reminding consumers to consider calories in their beverage choices with messages such as “Check then Choose” and “Try a Low-Calorie Beverage” and;
- Add calorie labels to the selection buttons on beverage vending machines to show calorie counts per beverage container.