Hostess receives approval for sale of final major brands

April 10, 2013

According to the Associated Press, Hostess Brands Inc. won approval April 9 to sell off the last of its major cake and bread brands, bringing the total proceeds from its liquidation to about $860 million. A U.S. Bankruptcy Court judge in New York approved the two deals, said Hostess spokeswoman Anita-Marie Laurie.

McKee Foods Corp., the maker of Little Debbie snack cakes, is buying the Drake’s business for $27.5 million, gaining Devil Dogs, Ring Dings, Yankee Doodles, and other products. United States Bakery Inc. is buying Sweetheart, Eddy’s, Standish Farms, and Grandma Emilie’s bread brand, plus four bakeries and 14 depots for $30.9 million. The two buyers had been lead bidders for their purchases.

Hostess filed for Chapter 11 protection in January 2012. It announced in November that it was going out of business and selling its brands after a nationwide strike by its bakers union crippled operations.

Flower Foods Inc. earlier bought five Hostess bread brands, including Wonder and Nature’s Pride, for $360 million. The popular cake brands such as Twinkies, Ding Dongs, Ho Hos, and others were sold to a pair of investment firms for $410 million in a deal that was approved last month. And Mexican bakery business Grupo Bimbo bought the company’s Beefsteak bread business for $31.9 million.

All of Hostess’ major brands have now been sold. The company still has some minor brands as well as buildings and equipment that it’s trying to sell.

AP article