Nestlé USA launches ‘Balance Your Plate’ education campaign

April 17, 2013

Nestlé USA has unveiled its new “Balance Your Plate with Nestlé” education campaign to help consumers build nutritious, convenient meals. The goal of “Balance Your Plate” is to help consumers enjoy the foods they love, while encouraging the consumption of more fruits and vegetables. By providing tips and tools, the campaign shows how individuals and families can quickly assemble high-quality balanced meals using frozen prepared entrées as the “center of the plate.”

Using frozen prepared foods as the foundation of a meal has many advantages. A frozen entrée can be just as nutritious as a homemade one. Likewise, frozen entrées can help reduce food waste because the consumer is not preparing more than the amount of food needed. Additionally, frozen foods help consumers know what’s on their plate. Frozen entrées feature ingredient labels whereas most restaurant foods do not.

Consumers can use menu models included in the “Balance Your Plate” toolkit and find suggestions on how to round out each frozen entrée with vegetables, fruits, whole grains, and low-fat dairy needed to create balanced and portioned meal experiences. Each daily meal plan included in “Balance Your Plate” meets energy and nutrient goals for a standard 2,000-calorie diet, based on recommendations from the 2010 Dietary Guidelines for Americans. The toolkit also provides suggestions to reach 1,800 and 1,500 calorie diets. A free, downloadable “Balance Your Plate” toolkit can be found at www.nestleusa.com/balance.

Press release