Clif Bar & Co., a maker of nutritious and organic foods and drinks, has announced that Kevin Cleary, President and COO, has been promoted to CEO. In his new role as CEO, Cleary will focus on expanding Clif Bar’s growth in the sports nutrition and healthy snacks category while continuing to lead the company’s day-to-day business operations. Owners Gary Erickson and Kit Crawford will continue as Co-chairs of Clif Bar & Co.’s Board of Directors and become Co-chief Visionary Officers guiding the company’s Five Aspirations business model.
“Kevin’s talent for leadership and passion for a sustainable business model is evident by our tremendous business growth. To date, Kevin has expanded Clif Bar’s national and international distribution while directing the rapid expansion of the company’s portfolio of on-the-go snacks,” said Erickson.
Cleary, a San Francisco, Calif. native, joined Clif Bar in 2004 as Executive Vice President of Sales. In 2006, he was promoted to COO, and in 2009 he was promoted to President and COO.