Symrise has moved into its new research center at its headquarters in Holzminden, Germany.
Symrise has moved into its new research center at its headquarters in Holzminden, Germany. With the new building, the company is promoting the interdisciplinary research dialogue between its two divisions: Scent & Care and Flavor & Nutrition.
“Around the world, new trends are coming into existence every day and consumers are developing new needs. We strategically incorporate these strong dynamics arising from individual markets and segments into our research work in order to develop innovative solutions early on. That is why we cross-link our business units and pool our research activities. In this way, we realize interdisciplinary projects and can optimally make use of our competencies in the areas of fragrances, functional ingredients, and flavors,” said Heinz-Jürgen Bertram, CEO of Symrise AG.
Symrise has invested €10 million in the new building. Spread over four floors and 2,400-sq-m of floor space, the research center provides room for 90 workers. Along with offices, there are communication and conference rooms for customer presentations and meetings with external cooperation partners as well as universities and institutes.
“With our new research center, we want to strengthen our expertise in research and development, which is the basis for a competitive position as well as for accelerated growth,” said Bertram. “A special point of emphasis was put on researching functional ingredients for healthy nutrition and conscious personal care.”