General Mills to pay $8.5 M over yogurt health claims

February 11, 2013

According to the Minneapolis/St. Paul Business Journal, General Mills Inc. has agreed to pay $8.5 million to settle a class-action lawsuit that claimed the company oversold the benefits of its Yo-Plus probiotic yogurt.

The lawsuit, filed in 2011 by one of the law firms that pursued a similar action against Dannon’s Activia, argued that the company didn’t have a scientific basis for claiming digestive benefits for the product in ads. As part of the settlement, shoppers who bought Yo-Plus between mid-2007 and mid-2012 could get $4 for each unit they purchased (up to 13 units).

Minneapolis/St. Paul Business Journal article