Caravan Ingredients, an ingredient supplier to the food industry, has announced the launch of its rebrand which includes a refreshed logo and brand positioning. The updated company logo has design elements that convey the brand attributes of the company: modern, passionate, creative, and focused. This updated logo is paired with new advertising creative that is reflective of the same. This will better position Caravan Ingredients in the food and bakery marketplace. The new creative is being rolled out across all industries it serves, including industrial and wholesale baking, retail, in-store bakery, and food.
“Our new brand positioning is a logical step as we start thinking about the face of our new company and how we will reach our goal of becoming a leading global player in bio-based products. Our updated logo and creative helps to establish Caravan Ingredient’s position in food and bakery and allow us to further build on the equity of our brand,” said Mary Bentley, V.P. of Marketing and Business Development.