Starbucks Coffee Co. has announced the expansion of its long-term relationship with Hong Kong Maxim’s Group to now operate Starbucks stores in Vietnam. Scheduled to open the first Starbucks store in Ho Chi Minh City in early February 2013, Starbucks reiterated that Asia continues to be a significant growth driver for the company and is proud to be partnering with Hong Kong Maxim’s Group to enter Vietnam this year.
Starbucks has granted Hong Kong Maxim’s Group subsidiary, Coffee Concepts (Vietnam) Ltd., the license agreement for the Vietnam market and both teams are incredibly pleased to expand the relationship beyond Hong Kong and Macau. Coffee Concepts (Vietnam) Ltd. will be Starbucks licensee for operating Starbucks stores in this dynamic market.
“Vietnam is one of the most dynamic and exciting markets in the world and we are proud to add Vietnam as the 12th market across the China and Asia Pacific region,” said John Culver, President, Starbucks China and Asia Pacific. “Starbucks is deeply respectful of Vietnam’s long and distinctive local coffee culture. We know coffee is a national pride for many Vietnamese and as such, we look forward to contributing and growing Vietnam’s already vibrant coffee industry. As we continue to source more Vietnamese high-quality, arabica coffee we want to leverage our scale to bring the best of Vietnam’s coffee traditions to the rest of the world.”