Agropur Cooperative, a player in the Canadian dairy industry, has announced the rebranding of its La Crosse, Wis.-based Main Street Ingredients to Agropur Ingredients. Agropur Ingredients will manufacture a line of products and services that cover the nutritional, dairy, bakery, beverage, and cheese industries. As Vice President of the Business Unit Ingredients for Agropur, Reneck Cayen will be responsible for the marketing of the newly established Agropur Ingredients umbrella brand.
“Over the past four years we have significantly grown our ingredients portfolio through selective acquisitions in the United States. It became clear that in order to serve as the best possible resource for our customers it was time to take advantage of our synergies and present a unified vision,” said Cayen.
Legal transition will be official July 8, 2013. New logos and brands will be progressively released to customers throughout the summer and fall months of 2013. New website launch www.agropuringredients.com is set for summer of 2013.