On July 29, WILD Flavors GmbH became a shareholder in Amazon Flavors, a manufacturer of natural flavors, extracts, emulsions, and compounds for Brazil’s beverage market. With this positioning, WILD has established production and expanded its development base in this important growth market.
The Amazon Flavors product portfolio features natural extracts and flavors derived from the guarana plant, acai berries, oranges, and grapes as well as cola flavors for the Brazilian beverage market. These products will expand and support WILD’s global leadership position in natural flavors, flavor systems, colors, and ingredients in the food and beverage market. Amazon Flavors is headquartered in São Paulo, Brazil, and operates production facilities in Manaus in the state of Amazonas.
WILD has operated a Brazilian subsidiary with a sales office and development laboratory in São Paulo since 2000. This operation will be merged with Amazon Flavors. Founder and previous Amazon Flavors majority stakeholder Claudio Bruehmueller will remain the Managing Director of the expanded business with more than 40 employees.
“The Brazilian food and beverage market has enormous potential. More than 190 million people live here. The middle class is constantly growing and consumers are looking for new tastes and products. We can help our customers meet this growing consumer demand,” said Cosimo Trimigliozzi, COO of WILD Flavors International GmbH.