Starbucks debuts caloric menu board labeling nationwide

Starbucks Coffee Co. has announced it will include calorie information on menu boards at all company-operated and licensed U.S. Starbucks stores beginning June 25.

June 18, 2013

Starbucks Coffee Co. has announced it will include calorie information on menu boards at all company-operated and licensed U.S. Starbucks stores beginning June 25. The launch of menu board labeling and pastry case calorie labeling will complement the food and beverage transparency the company already provides to customers—through printed brochures, a nutrition tab on Starbucks.com, and through the Starbucks Mobile App for iPhone.

“Menu labeling is yet another step to extend our commitment to wellness, ensuring our customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customize their Starbucks beverages to be within their desired calorie range,” said Mary Wagner, Senior Vice President, Global Research & Development at Starbucks.

Starbucks will post calorie counts to accompany each beverage listed on the menu boards, as well as on tags to accompany food in the bakery case. Each beverage is listed as a standard recipe, though each is fully customizable, such as ordering without whip, choosing a different milk, or sugar-free syrup option. Customers can expect to see the new menu boards and pastry case displays in all stores in the U.S. beginning June 25.

Press release

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