Whole Foods Market has announced that, by 2018, all products in its U.S. and Canadian stores must be labeled to indicate if they contain genetically modified organisms (GMOs). Whole Foods Market is the first national grocery chain to set a deadline for full GMO transparency.
Whole Foods Market has been collaborating with many of its supplier partners for several years to source products without GMO ingredients. In 2009, the company began putting its 365 Everyday Value line through Non-GMO Project verification and encouraged its grocery supplier partners to do the same. Whole Foods Market currently sells 3,300 Non-GMO Project verified products from 250 brands. It will now expand this effort, working with suppliers in all categories as they transition to ingredients from non-GMO sources, or clearly label products containing GMOs by the five-year deadline.
“We’re responding to our customers, who have consistently asked us for GMO labeling and we are doing so by focusing on where we have control: in our own stores,” said Walter Robb, co-CEO of Whole Foods Market.