McKee Foods updates Little Debbie logo

May 13, 2013

McKee Foods, the makers of Little Debbie Snacks, has given the Little Debbie logo a makeover. Rolling out now on select products, this is only the third version of the logo since the Little Debbie brand was introduced in 1960.

Consumers should start seeing the new logo on Little Debbie cartons over the coming months as McKee Foods’ independent distributors stock store shelves with freshly baked snacks. Based on current sales, the redesigned logo will appear on more than 800 million Little Debbie cartons annually.

The new logo is still based on the original photograph of McKee Foods Executive Vice President Debbie McKee-Fowler, when she was just three-and-a-half years old. She’s the granddaughter of the founder, O.D. McKee. But the picture of the little girl has been updated to be a little more contemporary.

“The previous logo looked a little dated, so it was time for a minor makeover,” said Chris McKee, Executive Vice President of Marketing and Sales for McKee Foods. “We opted to make subtle changes because we wanted to keep the same wholesome look that was based on an original portrait of my cousin, Debbie McKee-Fowler.”

After launching in 1960, Little Debbie did not redesign its original logo until 1985. The new logo change for 2013 took a year to complete and required 16 different renderings.

Press release