Key Technology has announced a new corporate logo and an updated brand identity to reflect the strengths of both Key and Visys, who merged earlier this year, creating a single complete source of high performance digital sorting, conveying, and process automation systems for food processors and other manufacturers.
“Since merging with Visys, we required a distinct identity to represent the newly integrated companies and to communicate the strength of our global team and product portfolio,” said Steve Johnson, Senior Director of Marketing at Key Technology. “The new logo depicts the stability and industry leadership of Key and the dynamic innovation and agility of Visys. We believe this new unified image exemplifies our leadership position and market momentum.”
Combined with a new tagline, “Advancing Together,” the updated brand identity symbolizes the company’s commitment to partnering with its customers to continually advance their efficiencies and profits through world-class products and solutions.