Taura, VIP4VIP team up to distribute fruit pieces

September 24, 2013

Taura Natural Ingredients has teamed up with VIP4VIP, a sales and marketing agency based in the Netherlands, to ramp up distribution of its URC Gourmet Series fruit pieces. The new collaboration means that VIP4VIP, which specializes in sales and marketing support for products targeting the artisanal confectionery and bakery sectors, will help Taura identify suitable channels to take Gourmet Series to market across Europe.

Taura’s Gourmet Series comprises six varieties of fruit pieces made using the Ultra Rapid Concentration (URC) technology. All are designed to be easily used ‘off-the-peg’ by smaller-scale craft bakeries, chocolate producers, and chefs. Included in the Gourmet Series range are strawberry, blueberry, raspberry, orchard fruit, orange, and honey. All six varieties offer the benefits of Taura’s industrial-scale ingredients but in a format and pack-size that has been specially created for artisan producers.

Gourmet Series URC fruit pieces are suitable for use in a wide range of artisanal products, including chocolates, cakes, biscuits, cookies, muffins, breads, and brioches, as well as dishes and desserts served in restaurants.

Press release