PureCircle Ltd. has opened PureCircle Mexico. Through its new location in Mexico City, PureCircle, a manufacturer of high-purity stevia ingredients, will support the expanding needs of the Latin American food and beverage industry to reduce sugar and calories in their products.
“This puts us closer to our customers, so we’re in a better position to provide faster product development support to them,” said Mauricio Bacigaluppo, Vice President Sales Latin America. “Customer service, sales, technical, and application specialists are all now located in the region.”
Although stevia has a long history of use in Latin America, the use of high-purity stevia ingredients in foods and beverages here only started to develop after reb A achieved GRAS status in the United States and was subsequently added to the Codex Alimentarius international food standards in 2009.