Target Corp. is introducing “Made to Matter—Handpicked by Target”—a collection that brings together 17 natural, organic, and sustainable brands to introduce new products and make them more accessible to guests.
“Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” said Kathee Tesija, Executive Vice President, Merchandising and Supply Chain, Target. “We’re taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands.”
Spanning Target’s baby, beauty and personal care, grocery, healthcare, and household product categories, Made to Matter brands include Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar & Co., Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, Method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To, and Zarbee’s Naturals. The Made to Matter collection includes all products currently offered at Target by the participating brands and at least one new exclusive item from each brand.
There will be more than 120 new and limited-time exclusive Made to Matter products. They range from first-to-market product designs and innovations to new scent and flavor options. First introduced in Target stores at the end of March, new Made to Matter products will be added throughout spring and summer, with the complete collection available by September 2014.