Walmart has announced that it will carry Wild Oats organic food items. Originally introduced in 1987, Wild Oats will relaunch at Walmart with a new, more affordable price point on products covering a variety of categories—from salsa and pasta sauce to quinoa and chicken broth. According to Walmart, customers will save 25% or more when comparing Wild Oats to national brand organic products.
“By partnering with Walmart, Wild Oats is starting a movement that makes it easier than ever for customers to access affordable organic and natural products,” said Tom Casey, CEO of Wild Oats. “Our availability at Walmart will allow us to finally pass along scalable savings directly to consumers. We are reinvigorating our brand by bringing great tasting Wild Oats products to more customers than ever before.”
Wild Oats will feature the following lines at Walmart: Wild Oats Marketplace Organic, Wild Oats Marketplace, and Wild Oats Marketplace Originals. Walmart and Wild Oats will introduce nearly 100 products as part of the line.