Snack bars’ portability, healthfulness drive growth

February 12, 2014

Convenient, portable, and often better-for-you, snack bars’ broad appeal as a snack or meal replacement has made this compact edible a double-digit growth category across foodservice channels, reports The NPD Group, a global information company.

Total dollar volume of snack bars shipped through foodservice distributors to total foodservice outlets grew 15% and units shipped by 13% in the year ending November 2013 compared to same period year ago, according to NPD’s SupplyTrack, which is the first monthly tracking service that codes, aggregates, and tracks every product shipped from a critical mass of leading distributors to each of their foodservice operators.

Snack bar dollar volume sales grew the most at lodging establishments, which represent the largest share of the category’s dollar sales, with a 28% 12-month increase through November. In addition to lodging, total dollars of snack bars shipped to eating and drinking establishments, non-commercial channels, and retail foodservice also increased by double-digits in the year ending November compared to year ago, according to SupplyTrack.

Cereal bars, which represent the largest dollar volume share of snack bar types, realized a double-digit gain in dollar sales and units shipped from distributors to foodservice outlets. Granola and diet/health snack bars also saw a double-digit increase in dollars and units shipped over a year ago.

“Snack bars meet the needs of today’s on-the-go consumer who is looking for a convenient, nutritious snack or meal replacement,” said Annie Roberts, Vice President, NPD SupplyTrack. “Having an accurate picture of how snack bars are performing in the foodservice marketplace enables distributors, manufacturers, and operators to make better business decisions and best meet their consumer’s needs.”

Press release