U.S. organic food sales totaled $32.3 B in 2013

May 15, 2014

According to a survey conducted by the Organic Trade Association (OTA), sales of organic products in the United States rose to $35.1 billion in 2013, up 11.5% from 2012’s $31.5 billion and the fastest growth rate in five years. The OTA survey projects that growth rates over the next two years will at least keep pace with the 2013 clip and may slightly exceed it.

At $32.3 billion, organic food sales in 2013 accounted for roughly 92% of the total organic sales. Consumer purchases of organic food first broke through the $30 billion mark in 2012 and now account for more than 4% of the $760 billion annual food sales in the U.S. In addition, the growth rate of organic food sales, which has averaged almost 10% every year since 2010, surpasses the average annual growth of just over 3% in total food sales during that same period.

A product breakdown of the organic food sector shows that the fruit and vegetable category continues to lead the sector with $11.6 billion in sales, up 15%. With more than 10% of the fruits and vegetables sold in the U.S. now organic, the $1.5 billion in new sales of organic fruits and vegetable represented 46% of the organic sector’s $3.3 billion in new dollars. Showing double-digit growth were the organic snack food sector, up 15% to $1.7 billion; organic bread and grain sales up 12% to $3.8 billion; organic meat, poultry, and fish sales up 11% to $675 million, and the expanding organic packaged and prepared food sector up 10% to $4.8 billion.

More than 200 companies responded to the OTA survey, which was conducted January 27–April 4, 2014. Companies gave data on revenues reported, sales growth, revenue by product, and sales channel breakdowns.

Press release