Nestlé USA to remove artificial flavors, colors from chocolate candy

February 18, 2015

Nestlé USA has announced its commitment to removing artificial flavors and FDA-certified colors, like Red 40 and Yellow 5, from all of its chocolate candy products. By the end of 2015, more than 250 products and 10 brands including NestléButterfingerCrunch, and Baby Ruth will be free of artificial flavors and certified colors. Products will begin appearing on store shelves by mid-2015, and will be identified by a “No Artificial Flavors or Colors” claim featured on-pack.

“Nestlé is the world’s leading nutrition, health, and wellness company and our commitment to remove artificial flavors and certified colors in our chocolate candy brands is an important milestone,” said Doreen Ida, President, Nestlé USA Confections & Snacks. “We know that candy consumers are interested in broader food trends around fewer artificial ingredients. As we thought about what this means for our candy brands, our first step has been to remove artificial flavors and colors without affecting taste or increasing the price. We’re excited to be the first major U.S. candy manufacturer to make this commitment.”

Nestlé USA is achieving this commitment by removing artificial flavors and colors, and replacing them with ingredients from natural sources. For example, in Butterfinger’s center, annatto, which comes from the seeds found in the fruit from the achiote tree, will replace Red 40 and Yellow 5. In Crunch, natural vanilla flavor will replace artificial vanillin.

Additionally, Nestlé USA is actively pursuing the removal of caramel coloring from its chocolate products. Caramel coloring is an exempt-from-certification color additive, which is used in only nine of the more than 250 chocolate products.

Press release