Mondelez acquires license for Cadbury biscuits

August 15, 2016

Mondelez International has entered into agreement to purchase the Cadbury biscuit license from Burton’s Biscuit, allowing the company to manufacture, market, and sell the items around the world. The deal is subject to regulatory approval.

While Mondelez is purchasing the license, the two firms have agreed that Cadbury biscuits will continue to be manufactured in Burton’s factories by their employees under a co-manufacturing agreement.

“Ownership of the Cadbury biscuits license offers us exciting opportunities to accelerate global growth and innovation, as we expand our leading position in biscuits, globally and in Europe,” said Hubert Weber, executive vice president and president, Mondelez Europe. “The transaction will help us to unify and expand our global Cadbury biscuits portfolio in key markets and enable us to explore delicious new products by using the best of our chocolate and biscuit innovation platforms.”

Press release