SRG identifies nine product innovations in probiotics
Sterling-Rice Group (SRG) has released its annual trends report capturing what is new and emerging in natural and organic foods.
Sterling-Rice Group (SRG) has released its annual trends report capturing what is new and emerging in natural and organic foods. This year, SRG’s Natural Nine takes an in-depth look at product innovations driving a current “megatrend” in the natural and organic products industry: Probiotics.
As part of its report, SRG identified the top nine product innovations in the probiotic space:
- Coco“NUTS” for Probiotics: While beverages are a popular way to get a daily dose of probiotics, an interesting take on the category uses the whole coconut—water and meat—in a refreshing and impressive blend of natural-live and active-natural cultures.
- CFU Snackin’: A tasty way for consumers to curb snack attacks and work probiotics into their day, this shelf-stable snack provides a health-focused alternative to traditional chips.
- Alive and Kick’n: We’ve seen sriracha on everything from popcorn to chocolate, but the fan favorite is now making its debut in the probiotic world. Wildbrine’s red and green sriracha is made from byproducts of its kimchi shots.
- Popped Probiotics: Take a popular snack option, flavor with a globally inspired seasoning such as tandoori turmeric, add probiotics (and adaptogens) and you have one of the most buzz-worthy products hitting the market— Living Intentions Superfood Popcorn.
- From Fridge to Freezer: One of the first to leap from the dairy to the dessert-freezer case, Brio adds a probiotic punch to its protein-packed ice cream. Brio Ice Cream also includes inulin, a prebiotic fiber, to feed the probiotics and keep them efficacious.
- Dose and Drink: New packaging technology allows consumers to activate prebiotic and probiotics with the simple push of the finger. Probiotic beverages are no longer chained to the refrigerator—simply shake and drink.
- A New Morning Ritual: The first maker of probiotic juice, GoodBelly continues its probiotics innovation with shots, beverages, and no-sugar-added options. The company holds the only license for LP299V for use in juices, a strain showed to help with pain and bloating as it relates to IBS.
- Chew on This: Your digestive system begins in your mouth, so probiotics have a place there, too. PURE ProbioticGum delivers probiotic prevention to your teeth and gums by way of two shelf-stable strains, sweetened with stevia and xylitol.
- Probiotic Pores: This use of probiotics is taking it to a new level—skin deep—with the introduction of probiotic personal care products.
“While the probiotic category has been hot for several years, we are now seeing the right confluence of consumer awareness, R&D, and category investment to drive unprecedented growth,” said Liz Moskow, culinary director for SRG. “Given the sheer number of new products introduced over the past 12 months, consumers and manufacturers alike are clearly optimistic about the potential of probiotics.”