Plant Based Foods Assoc. launches certification
The Plant Based Foods Association (PBFA) has launched a new Certified Plant Based program, the first and only plant-based food certification.
The Plant Based Foods Association (PBFA) has launched a new Certified Plant Based program, the first and only plant-based food certification. The Certified Plant Based protocol, which focuses on plant-based alternatives to animal-based foods, specifies the criteria required to make a certified plant-based food claim. NSF International, an independent, global organization that facilitates standards development, and tests and certifies products for the food, is the certifying agency.
Foods eligible for certification include meat alternatives such as plant-based meat, poultry, and fish; egg substitutes; milk alternatives; and other dairy alternatives such as plant-based cheese, yogurt, butter, and ice cream.
“The launch of the Certified Plant Based seal is an exciting next step for the fast-growing and innovative plant-based foods industry,” said Michele Simon, PBFA’s executive director. “As consumers are looking to purchase more plant-based options, this new seal ensures confidence in what plant-based means.”
PBFA members Tofurky and Oatly are the first brands to participate in the new program. The first certified food and beverages include Tofurky’s Italian Sausage and Oatly’s Original, Barista, Mocha Barista, Chocolate, and Low-Fatvarieties.